Service
Website Audit
Clarity before making changes.
Every finding includes the commercial impact
and what to do next.
£300
Delivered in 3-5 days
Inside a website audit
performance baseline
Authority
4/10
Visibility
5/10
Conversion
3/10
Content
2/10
what this meAns
The website demonstrates strong foundations, but several barriers are limiting visibility, engagement and enquiry generation.
Several improvements could make it easier for the right people to find the business and take the next step.
issue 03
The website isn’t fully demonstrating its expertise
evidence
- Only one insight article has been published in the last 12 months
- No dedicated content supporting key specialisms
- Most expertise concentrated within service pages
Commercial impact
Valuable expertise is being overlooked, making it harder to build trust before a conversation begins. Potential clients may leave without recognising the depth of knowledge available.
what to do next
Make expertise visible earlier through specialist content, authority signals and proof of experience.
issue 12
Traffic isn’t the problem. Conversion is.
evidence
- Contact options vary between service pages
- Primary calls to action are inconsistent
- Multiple competing actions appear on service pages
- Important next steps are easy to overlook
Commercial impact
Visitors are reaching key pages, but the route to enquiry is not always clear. Inconsistent calls to action create friction at the point where action should feel straightforward.
what to do next
Create a clearer path from interest to enquiry by making primary actions more consistent throughout the website.
audit outcomes
Rebuild
A new website built around the findings
Evolve
Ongoing support, content and improvements
Leave it
Sometimes no major changes are needed
from the studio notebook
Most website projects start with the wrong question
Many begin with discussions about design. But the biggest improvements often come from understanding what the website is actually supposed to achieve.